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Social media profiles for an NHS service, partnership or programme

These are examples of a Facebook and a Twitter profile, but the same principles apply to all social media channels, for example Instagram, YouTube etc.


Credit: NHS England


Credit: NHS England

Social media profile pictures must use the NHS logo to show that it is an official NHS account.

There is usually not enough room to include the correct and full NHS organisational, service or partnership logo and amends or abbreviations to NHS logos, or alternative logos are not allowed. However, NHS England is one of the few NHS organisations, along with NHS Digital, which has an organisational logo that is small enough to fit in the profile picture and still be legible.

Profile/account names and usernames should include the full service/partnership/programme name or as much of the full name as possible. Abbreviations should make sense and enable the user to recognise the owner/purpose of the account.

NHS social media profiles can also be differentiated from each other by applying a visual style to the profile picture or cover photo. When applying a visual style/graphic device, the digital exclusion space around the NHS lozenge must be adhered to.

The cover photo can include a graphic device or photography, or be plain NHS Blue.

The profile text/description should include the name of the accountable organisation(s) and as much identifying information and contact details as possible.

Some of the examples featured across this site may have been amended to illustrate how the guidelines should be applied.