This is an example of a Twitter profile, but the same principles apply to all social media channels, for example Facebook, Instagram, YouTube etc.
Social media profile pictures must use the NHS logo to show that it is an official NHS account. There is usually not enough room to include the correct and full NHS organisation’s name, and amends or abbreviations to organisational logos are not allowed.
Profile/account names should include the full organisational name or as much of the full name as possible. On Twitter, usernames (handles) should ideally include the full organisational name or as much of the full name as possible. Other phrases are allowed if there is a strong rationale. These, and any abbreviations used, should make sense and enable the user to recognise the organisation.
NHS organisations can also differentiate themselves from each other by applying their visual style to their profile picture or cover photo. When applying a visual style/graphic device, the digital exclusion space around the NHS logo must be adhered to.
The cover photo can also include the visual style/graphic device, a photographic image or be plain NHS Blue.
The profile bio should include as much identifying information and contact details as possible.
The same principles apply to Twitter accounts for an NHS service, NHS only partnership or NHS programme.