Service branding
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How do we brand services delivered outside our usual geography?
A number of NHS organisations are now delivering services outside their geographical name. We recognise that using their NHS organisational logo on communications about these services might be confusing for patients.
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How do we brand NHS services provided by a third party?
Our research shows that patients and the public expect all NHS services to be clearly branded with the NHS identity, regardless of who the provider is. This is so that it’s clear to people that it is an NHS funded service which meets NHS quality standards.