Implementation
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Do the NHS Identity guidelines apply to internal communications?
Yes. The NHS Identity guidelines apply to both external and internal communications produced by NHS organisations.
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When do you expect communications and materials to follow the new NHS Identity guidelines?
One of the key principles of the new NHS Identity guidelines is ‘The use of the NHS Identity must always provide the best value for tax payers’ money.
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How will the NHS Identity be protected?
We hope that NHS organisations and providers of NHS services will want to follow the new NHS Identity guidelines because they:
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Can the NHS logo ever be purposely left off communications?
The NHS logo is instantly recognised and evokes positive, rational and emotional associations of trust, confidence, security and a sense of dependability. It should be used to ensure that patients, the public and stakeholders can quickly and easily identify communications from the NHS.