Do the NHS Identity guidelines apply to internal communications?
Yes. The NHS Identity guidelines apply to both external and internal communications produced by NHS organisations.
This is because:
- Applying the NHS Identity across internal communications will help ensure they look professional, are accessible and that staff feel part of a single, unified NHS organisation.
- It will help deter staff from creating separate, alternative identities or logos for their departments or teams. This is an unnecessary use of resources and can be divisive, creating silos within the organisation.
- Patients and the public want the NHS Identity to be consistently and uniformly presented. They, together with other external stakeholders, may see internal communications e.g. posters on noticeboards, staff newsletters/magazines, when visiting your premises.