FAQs

  • How can ambulance trusts use their Crown Badge device?

    Ambulance Trusts/Foundation Trusts can use your Crown Badge alongside your NHS organisational logo.

  • Can we use the NHS Identity on income generation activities?

    The letters 'NHS' and the NHS logo (lozenge) are protected by law. They are registered trade marks. The owner of the trade marks has ultimate and absolute discretion as to whether to permit or prohibit use.

  • Can we use the NHS Identity on our NHS private healthcare services?

    Many NHS Trusts and NHS Foundation Trusts now offer private healthcare services and generally deliver these services from NHS facilities.

  • Do we have to use Frutiger and Arial fonts for everything?

    Yes. Typeface is a key element of any organisation’s identity so it is important to apply it consistently.