Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst pharmacies are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them. The exception is pharmacies, which are required to include the NHS logo in their practice leaflets, as explained below.
Patients and the public see the NHS as a single, national, unified service and expect and want the NHS Identity to be applied in a consistent and uniform way – it reassures them that they can rely on the quality of healthcare being provided wherever they access it. Therefore, a single NHS primary care logo has been developed for all primary care contractors to use. This includes distance selling pharmacies.
Pharmacy practice leaflet
Clinical governance approved particulars requirements for pharmacies state that pharmacy practice leaflets must carry the NHS logo. Please use the NHS primary care logo on your pharmacy practice leaflet.