Organisational logos
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When do you expect communications and materials to follow the new NHS Identity guidelines?
One of the key principles of the new NHS Identity guidelines is ‘The use of the NHS Identity must always provide the best value for tax payers’ money.
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Can the NHS logo ever be purposely left off communications?
The NHS logo is instantly recognised and evokes positive, rational and emotional associations of trust, confidence, security and a sense of dependability. It should be used to ensure that patients, the public and stakeholders can quickly and easily identify communications from the NHS.
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How do we brand a service commissioned and funded by others?
When an NHS organisation is delivering a service which is commissioned and funded by a non-NHS organisation (e.g. a local authority), the design of communications is the commissioner’s decision.
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How do we create our NHS organisational logo?
NHS organisations and established formal networks will be provided with their NHS organisational logo in the new standard format by the NHS Identity team. After that, if your organisation ever needs to change its name, you will be responsible for making changes to your NHS organisational logo once your new name is approved.
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How can ambulance trusts use their Crown Badge device?
Ambulance Trusts/Foundation Trusts can use your Crown Badge alongside your NHS organisational logo.
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How do we brand services delivered outside our usual geography?
A number of NHS organisations are now delivering services outside their geographical name. We recognise that using their NHS organisational logo on communications about these services might be confusing for patients.