Do the NHS Identity guidelines apply to internal communications?
Yes. The NHS Identity guidelines apply to both external and internal communications produced by NHS organisations.
What are the different logo formats in the NHS organisational logo packs for?
The NHS organisational logo packs contain jpeg and eps files because these are the most widely used formats.
Why are some organisational logos split over a number of lines and some over one?
Where the organisational name is longer in width than the A4 landscape page they been split, either over two or three lines. Some organisational names have been split even though they do fit onto one line, this is because they look more balanced with a split.
Are there guidelines for digital communications?
Yes, there is specific advice within each of the relevant guidelines about how to apply them to digital communications.
How can the NHS Identity be used on campaigns?
Our public research shows that the NHS Identity is instantly recognisable and evokes powerful levels of trust and respect. It also shows that the use of the NHS logo gives people confidence in a campaign and is seen as a marker of credibility and quality.
How can we use the NHS Identity on charity branded materials?
How you use the NHS Identity on your hospital charity depends on whether it is an NHS charity or an independent charity.
Can we use the Star of Life symbol?
The Star of Life is used in some countries as a symbol denoting ambulances, paramedics and other emergency medical services . Copyright in the symbol is believed to belong to the United States Government, which seems to be happy to allow such use.
How do we change our NHS organisation’s name?
The process for changing your NHS organisation's name differs depending on whether your organisation is an NHS Trust, an NHS Foundation Trust or a Clinical Commissioning Group. The different processes are explained in the guidelines section on NHS naming principles.
Does the NHS colour palette apply to both external and internal signage?
Yes. The NHS colour palette applies to both external and internal signage.