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FAQs and Help

Primary Care Contractors

  • Do primary care contractors have to use the NHS Identity?

    Whilst primary care contractors are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • Are there guidelines on producing accessible communications?

    The Accessible Information Standard was published by NHS England, following approval as a new ‘information standard’ for the NHS and adult social care system, in July 2015.

  • How can dispensing appliance contractors use the NHS Identity?

    Dispensing appliance contractors commissioned under a primary care contract may use the NHS primary care logo on information relating to the NHS services they provide in the same way as other primary care contractors.

  • How will the NHS Identity be protected?

    We hope that NHS organisations and providers of NHS services will want to follow the new NHS Identity guidelines because they:

  • How can pharmacies use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst pharmacies are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them

  • How can opticians use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst opticians are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How can dentists use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst dentists are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How can GPs use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst GPs are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How do we brand partnerships and vanguards?

    Partnerships can be a challenging issue when it comes to branding because of the complexities involved.