Whilst primary care contractors are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them. This is because our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. The exception is pharmacies, which are required to include the NHS logo in their practice leaflets.
Patients and the public see the NHS as a single, national, unified service and expect and want the NHS Identity to be applied in a consistent and uniform way – it reassures them that they can rely on the quality of healthcare being provided wherever they access it.
Therefore, a single NHS primary care logo has been developed for all primary care contractors to use.