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FAQs and Help

Signage

  • Do primary care contractors have to use the NHS Identity?

    Whilst primary care contractors are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How can dispensing appliance contractors use the NHS Identity?

    Dispensing appliance contractors commissioned under a primary care contract may use the NHS primary care logo on information relating to the NHS services they provide in the same way as other primary care contractors.

  • Does the NHS colour palette apply to both external and internal signage?

    Yes. The NHS colour palette applies to both external and internal signage.

  • How can pharmacies use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst pharmacies are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them

  • How can opticians use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst opticians are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How can dentists use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst dentists are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How can GPs use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst GPs are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How do we brand NHS services provided by a third party?

    Our research shows that patients and the public expect all NHS services to be clearly branded with the NHS identity, regardless of who the provider is. This is so that it’s clear to people that it is an NHS funded service which meets NHS quality standards.