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  • Do primary care contractors have to use the NHS Identity?

    Whilst primary care contractors are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • Are there guidelines on producing accessible communications?

    The Accessible Information Standard was published by NHS England, following approval as a new ‘information standard’ for the NHS and adult social care system, in July 2015.

  • How can dispensing appliance contractors use the NHS Identity?

    Dispensing appliance contractors commissioned under a primary care contract may use the NHS primary care logo on information relating to the NHS services they provide in the same way as other primary care contractors.

  • How can we use the NHS Identity on charity branded materials?

    How you use the NHS Identity on your hospital charity depends on whether it is an NHS charity or an independent charity.

  • How should accreditation marks be applied?

    Accreditation marks should be positioned in a supporting position, at the bottom of your NHS communications.

  • How can pharmacies use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst pharmacies are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them

  • How can opticians use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst opticians are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How can dentists use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst dentists are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How can GPs use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst GPs are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.