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  • When do you expect communications and materials to follow the new NHS Identity guidelines?

    One of the key principles of the new NHS Identity guidelines is ‘The use of the NHS Identity must always provide the best value for tax payers’ money.

  • How do we create our NHS organisational logo?

    NHS organisations and established formal networks will be provided with their NHS organisational logo in the new standard format by the NHS Identity team. After that, if your organisation ever needs to change its name, you will be responsible for making changes to your NHS organisational logo once your new name is approved.

  • How should accreditation marks be applied?

    Accreditation marks should be positioned in a supporting position, at the bottom of your NHS communications.

  • How can pharmacies use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst pharmacies are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them

  • How can opticians use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst opticians are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How can dentists use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst dentists are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How can GPs use the NHS Identity?

    Our research shows that people find it helpful and reassuring when they see the NHS Identity applied to primary care services. Therefore, whilst GPs are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.

  • How can ambulance trusts use their Crown Badge device?

    Ambulance Trusts/Foundation Trusts can use your Crown Badge alongside your NHS organisational logo.

  • How do we brand partnerships and vanguards?

    Partnerships can be a challenging issue when it comes to branding because of the complexities involved.