Websites
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Why are some organisational logos split over a number of lines and some over one?
Where the organisational name is longer in width than the A4 landscape page they been split, either over two or three lines. Some organisational names have been split even though they do fit onto one line, this is because they look more balanced with a split.
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Are there guidelines for digital communications?
Yes, there is specific advice within each of the relevant guidelines about how to apply them to digital communications.
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Do primary care contractors have to use the NHS Identity?
Whilst primary care contractors are not contractually required to use the NHS Identity, they are encouraged to do so to raise awareness of the NHS services they provide and to signpost patients and the public to them.
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Are there guidelines on producing accessible communications?
The Accessible Information Standard was published by NHS England, following approval as a new ‘information standard’ for the NHS and adult social care system, in July 2015.
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How can dispensing appliance contractors use the NHS Identity?
Dispensing appliance contractors commissioned under a primary care contract may use the NHS primary care logo on information relating to the NHS services they provide in the same way as other primary care contractors.
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How can NHS organisations, campaigns or partnerships differentiate themselves?
The single NHS Identity was introduced in 1999 to clearly signpost patients to NHS organisations and services. It is the visual representation of the values and purpose of the NHS — a national service, accessible and free to all. Since being introduced, the NHS Identity is now instantly recognised by 98% of the public.
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Can we use the Star of Life symbol?
The Star of Life is used in some countries as a symbol denoting ambulances, paramedics and other emergency medical services . Copyright in the symbol is believed to belong to the United States Government, which seems to be happy to allow such use.
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Can conference and event organisers use the NHS Identity?
The letters ‘NHS’ and the NHS logo (lozenge) are protected by law. They are UK trade marks owned by the Secretary of State for Health and Social Care. Therefore, they can only be used by external organisations in certain circumstances and with written permission.
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Why has the NHS colour palette changed?
The NHS colour palette has been expanded to give NHS organisations the flexibility to visually differentiate their communications from each other, but not from the NHS.