FAQs and Help

Colours

Do the NHS Identity guidelines apply to internal communications?

Yes. The NHS Identity guidelines apply to both external and internal communications produced by NHS organisations.
How can the NHS Identity be used on campaigns?

Our public research shows that the NHS Identity is instantly recognisable and evokes powerful levels of trust and respect. It also shows that the use of the NHS logo gives people confidence in a campaign and is seen as a marker of credibility and quality.
Are there guidelines on producing accessible communications?

The Accessible Information Standard was published by NHS England, following approval as a new ‘information standard’ for the NHS and adult social care system, in July 2015.
How can we use the NHS Identity on charity branded materials?

How you use the NHS Identity on your hospital charity depends on whether it is an NHS charity or an independent charity.
How can NHS organisations, campaigns or partnerships differentiate themselves?

The single NHS Identity was introduced in 1999 to clearly signpost patients to NHS organisations and services. It is the visual representation of the values and purpose of the NHS — a national service, accessible and free to all. Since being introduced, the NHS Identity is now instantly recognised by 98% of the public.
Why has the NHS colour palette changed?

The NHS colour palette has been expanded to give NHS organisations the flexibility to visually differentiate their communications from each other, but not from the NHS.
Does the NHS colour palette apply to both external and internal signage?

Yes. The NHS colour palette applies to both external and internal signage.
When do you expect communications and materials to follow the new NHS Identity guidelines?

One of the key principles of the new NHS Identity guidelines is ‘The use of the NHS Identity must always provide the best value for tax payers’ money.
How do we brand a service commissioned and funded by others?

When an NHS organisation is delivering a service which is commissioned and funded by a non-NHS organisation (e.g. a local authority), the design of communications is the commissioner’s decision.