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NHS Identity Guidelines
  • Applying the identity
    • Identity guidelinesAll the tools required to apply the NHS Identity.
      • Colours
      • Fonts
      • Imagery
      • Naming principles
      • NHS logo
      • Organisational logos
      • Partnership branding
      • Partnership logo
      • Primary care logo
      • Service branding
      • Suppliers of branded items
      • Tone of voice
      • Visual styles, graphic devices and straplines
      • Who can use the NHS Identity?
      • Who cannot use the NHS Identity?
    • Identity examplesVisuals of the materials you are likely to need.
      • Apps
      • Campaigns
      • Exhibitions and events
      • Income generation
      • Leaflets and posters
      • NHS service logo
      • Partnership - mixed
      • Partnership - NHS
      • Reports
      • Signage
      • Social media
      • Stationery
      • Uniforms and identification
      • Vehicles
      • Visual style, graphic devices and straplines
      • Websites
  • Why it's important
  • FAQs and help
Examples

Visual style, graphic devices and straplines

Examples of print and digital communications showing how NHS organisations and partnerships can differentiate themselves from each other whilst still adhering to the Identity guidelines.

NHS patient information leaflets

Provider partnership delivering an NHS service

NHS-led winter campaign poster

Facebook profile for an NHS organisation

Twitter profile for an NHS organisation

NHS partnership PowerPoint presentation

NHS annual report featuring a visual style

NHS organisation’s report featuring a visual style

NHS organisation’s website

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NHS England

NHS England is responsible for managing and developing the NHS Identity on behalf of the Department of Health.

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