Alternative logos
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Do the NHS Identity guidelines apply to internal communications?
Yes. The NHS Identity guidelines apply to both external and internal communications produced by NHS organisations.
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Why are some organisational logos split over a number of lines and some over one?
Where the organisational name is longer in width than the A4 landscape page they been split, either over two or three lines. Some organisational names have been split even though they do fit onto one line, this is because they look more balanced with a split.
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How can we use the NHS Identity on charity branded materials?
How you use the NHS Identity on your hospital charity depends on whether it is an NHS charity or an independent charity.
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How can NHS organisations, campaigns or partnerships differentiate themselves?
The single NHS Identity was introduced in 1999 to clearly signpost patients to NHS organisations and services. It is the visual representation of the values and purpose of the NHS — a national service, accessible and free to all. Since being introduced, the NHS Identity is now instantly recognised by 98% of the public.
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How do we change our NHS organisation’s name?
The process for changing your NHS organisation's name differs depending on whether your organisation is an NHS Trust, an NHS Foundation Trust or a Clinical Commissioning Group. The different processes are explained in the guidelines section on NHS naming principles.
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How do we create our NHS organisational logo?
NHS organisations and established formal networks will be provided with their NHS organisational logo in the new standard format by the NHS Identity team. After that, if your organisation ever needs to change its name, you will be responsible for making changes to your NHS organisational logo once your new name is approved.
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How do we brand partnerships and vanguards?
Partnerships can be a challenging issue when it comes to branding because of the complexities involved.
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How do we brand services delivered outside our usual geography?
A number of NHS organisations are now delivering services outside their geographical name. We recognise that using their NHS organisational logo on communications about these services might be confusing for patients.
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How do we brand NHS services provided by a third party?
Our research shows that patients and the public expect all NHS services to be clearly branded with the NHS identity, regardless of who the provider is. This is so that it’s clear to people that it is an NHS funded service which meets NHS quality standards.