Skip to main content
NHS Identity Guidelines
Applying the identity
All the tools required to apply the NHS Identity.
Primary care logo
Suppliers of branded items
Tone of voice
Visual styles, graphic devices and straplines
Who can use the NHS Identity?
Who cannot use the NHS Identity?
Visuals of the materials you are likely to need.
Exhibitions and events
Leaflets and posters
NHS service logo
Partnership - mixed
Partnership - NHS
Uniforms and identification
Visual style, graphic devices and straplines
Why it's important
FAQs and help
National NHS organisations
NHS exhibition stand
NHS service logo to address geographical issue with NHS organisation’s name
NHS-led, mixed partnership report
NHS organisation’s app
Applying accreditation marks to communications
Partnership logo for a formal NHS partnership
Provider partnership delivering an NHS service
NHS branded letterhead
Independent charity supported by the NHS nationally (leaflet)