Health and wellbeing coaches

Health and wellbeing coaches (HWBCs) will predominately use health coaching skills to support people to develop the knowledge, skills, and confidence to become active participants in their care so that they can reach their own health and wellbeing goals. They may also provide access to self-management education, peer support and social prescribing.

Health coaches will support people to self-identify existing issues and encourage proactive prevention of new and existing illnesses. This approach is based on using strong communication and negotiation skills and supports personal choice and positive risk taking.

They will work alongside people to coach and motivate them through multiple sessions, supporting them to identify their needs, set goals, and help them to implement their personalised health and care plan.

Tools to implement supported self-management

Welcome pack: The welcome pack is designed for newly appointed health and wellbeing coaches in primary care networks.

Designed to support the delivery of a health and wellbeing coach and provide an introduction in the role. The document will also point the reader in the direction of more detailed information that will be useful to their role.

Appointed health and wellbeing coaches may also find this document helpful as a reference guide to their role.

Health Coaching guide and technical annex: Designed to support the delivery of health coaching, this guide and technical annexes should be used when commissioning and when deciding what can or should be counted and reported as health coaching in a local area.

It is ideal for those working in sustainability and transformation partnerships (STPs) or integrated care systems (ICSs)to support planning the adoption of health coaching services and skills in provider workforces, commissioners in clinical commissioning groups (CCGs) or local authorities to directly commission health coaching services to meet the specific coaching needs of people, or to support workforce health coaching skills development through local CQUINs or other contractual levers, and providers to support their workforces to develop appropriate health coaching skills to support people.

This guide should be read alongside the supported self-management summary guide. It will help readers:

  • develop an introductory understanding of health coaching
  • understand the different types of health coaching currently being used in their area
  • choose the right approach for your circumstances
  • ensure their approach aligns with the Comprehensive Model for Personalised Care, and
  • understand what should be considered health coaching when reporting on health coaching services

We welcome feedback on the contents of these guides and to understand how and where they have been used. Contact our team

Additionally, a to structuring a health coaching conversation, and a video demonstrating a real health coaching conversation have been developed.