Fonts
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Do the NHS Identity guidelines apply to internal communications?
Yes. The NHS Identity guidelines apply to both external and internal communications produced by NHS organisations.
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Why are some organisational logos split over a number of lines and some over one?
Where the organisational name is longer in width than the A4 landscape page they been split, either over two or three lines. Some organisational names have been split even though they do fit onto one line, this is because they look more balanced with a split.
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How can the NHS Identity be used on campaigns?
Our public research shows that the NHS Identity is instantly recognisable and evokes powerful levels of trust and respect. It also shows that the use of the NHS logo gives people confidence in a campaign and is seen as a marker of credibility and quality.
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Are there guidelines on producing accessible communications?
The Accessible Information Standard was published by NHS England, following approval as a new ‘information standard’ for the NHS and adult social care system, in July 2015.
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How do we buy the Frutiger font?
Licences to use Frutiger both on and offline can be purchased from a number of font sellers.
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How can NHS organisations, campaigns or partnerships differentiate themselves?
The single NHS Identity was introduced in 1999 to clearly signpost patients to NHS organisations and services. It is the visual representation of the values and purpose of the NHS — a national service, accessible and free to all. Since being introduced, the NHS Identity is now instantly recognised by 98% of the public.
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Can we use FS Me font instead of Frutiger and Arial?
No, the NHS fonts are Frutiger and Arial and only these fonts can be used for your NHS communications. The consistent use of permitted fonts achieves the unified and uniform approach that our patients and public want from the NHS.
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When do you expect communications and materials to follow the new NHS Identity guidelines?
One of the key principles of the new NHS Identity guidelines is ‘The use of the NHS Identity must always provide the best value for tax payers’ money.
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How do we brand a service commissioned and funded by others?
When an NHS organisation is delivering a service which is commissioned and funded by a non-NHS organisation (e.g. a local authority), the design of communications is the commissioner’s decision.