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NHS Identity Guidelines
Applying the identity
Identity guidelines
All the tools required to apply the NHS Identity.
Colours
Fonts
Imagery
Naming principles
NHS logo
Organisational logos
Partnership branding
Partnership logo
Primary care logo
Service branding
Suppliers of branded items
Tone of voice
Visual styles, graphic devices and straplines
Who can use the NHS Identity?
Who cannot use the NHS Identity?
Identity examples
Visuals of the materials you are likely to need.
Apps
Campaigns
Exhibitions and events
Income generation
Leaflets and posters
NHS service logo
Partnership - mixed
Partnership - NHS
Reports
Signage
Social media
Stationery
Uniforms and identification
Vehicles
Visual style, graphic devices and straplines
Websites
Why it's important
FAQs and help
Search
Examples
Identity Examples
NHS ambulance service website
NHS service delivered by a third party provider (staff identification badge)
NHS staff identification badge
Primary care patient leaflet
Independent charity supported by the NHS nationally (poster)
Mixed partnership (Vanguard) for a service redesign and improvement programme
Mixed partnership (Vanguard) for a service redesign and improvement programme
Primary care appointment card
Primary care practice patient letter
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