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NHS Identity Guidelines
Applying the identity
Identity guidelines
All the tools required to apply the NHS Identity.
Colours
Fonts
Imagery
Naming principles
NHS logo
Organisational logos
Partnership branding
Partnership logo
Primary care logo
Service branding
Suppliers of branded items
Tone of voice
Visual styles, graphic devices and straplines
Who can use the NHS Identity?
Who cannot use the NHS Identity?
Identity examples
Visuals of the materials you are likely to need.
Apps
Campaigns
Exhibitions and events
Income generation
Leaflets and posters
NHS service logo
Partnership - mixed
Partnership - NHS
Reports
Signage
Social media
Stationery
Uniforms and identification
Vehicles
Visual style, graphic devices and straplines
Websites
Why it's important
FAQs and help
Search
Examples
NHS Trust / Foundation Trust
Mixed partnership (Vanguard) for a service redesign and improvement programme
Mixed partnership (Vanguard) for a service redesign and improvement programme
Mixed partnership public health campaign (poster)
Independent hospital charity supporting the NHS (leaflet)
NHS charity poster
NHS-led, mixed partnership for a service redesign and improvement programme (exhibition stand)
Commercial service delivered by an NHS organisation
Involvement in conferences and events organised by a non-NHS organisation
NHS exterior signage
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